What I do

Set Goals

I work with you to define and solidify your goals so everyone understands why we’re doing what we’re doing, and the overall direction of the company and project.

Adapt the Process

I then adapt the UX process to best fit your goals, timeframe, budget, and project, then define a roadmap.

UX it All!

I then work where I'm needed to make sure your project is researched, wireframed, prototyped, tested, documented, released, reiterated, and hitting your KPIs.


Moz | STAT Search Analytics

June 2017 - Present

Principal UX Designer & Strategist

Acquired by Moz in October 2018, I’m currently helping the company build their UX culture and processes, while also supporting the product team to make confident decisions that will affect the future of the company.


Aug 2016 - June 2017

UX Consultant

Consultant on a new startup as well as several smaller projects. The main project was Otherly, where I analyzed their site metrics, performed usability tests and extensive research interviews, defined the target audience, redesigned the MVP and worked with their UI Designer to define the branding and mockups.

Vision Critical

Aug 2015 - Aug 2016

UX Designer

On a design team of 7, our goal was to redesign their current SaaS platform. I conducted user research and analyses to define and solve problems, delivered wireframes, sitemaps, prototypes, and design documentation to the dev team, plus more.

A Thinking Ape

Dec 2012 - Jan 2015

UX Designer | Game Designer

Worked on multiple mobile apps. Used our metrics tools to gather data on our users to justify design decisions for new features and additions. Also supported other projects with usability testing on low to hi fidelity prototypes.

EA Canada

Jan 2009 - Nov 2012

UX Designer | Game Designer

Worked on 5 different titles across console, mobile and web for over 3 years. Introduced and taught best UX practices along the way. Worked closely with the user research department to gather data for prototypes of all levels, and to justify design decisions for new features.